NAMDIA Achieves US$339.87 Per Carat, Outperforming Diamond Export Average

Namib Desert Diamonds (NAMDIA) achieved an average selling price of US$339.87 per carat in 2025, approximately 20% above Namibia’s overall diamond export average of US$282.54 per carat, highlighting the company’s efforts to maximise value from the country’s diamond resources.

According to the 2025 Kimberley Process Statistics, Namibia’s average diamond export price was higher than those recorded by Russia, Botswana and Canada, which NAMDIA identified in its statement as three of the world’s largest diamond-producing nations by volume.

Speaking to Business Pulse 360°, NAMDIA Public Relations and Communications Officer Beverley Coussement said the company focuses on understanding international buyer demand and securing the best possible prices for its diamond allocation.

Coussement clarified that NAMDIA does not receive specially selected or higher-quality diamonds, but instead receives a 15% run-of-mine allocation from the same production.

She said the company’s approach centres on understanding what buyers are willing to pay and using market insights to achieve the best possible returns.

“As an organisation with price discovery at the heart of its mandate, our performance must ultimately be reflected in the value achieved for Namibian diamonds,” NAMDIA said.

Coussement added that Namibia’s natural diamonds are recognised for their quality, enabling the country to achieve competitive average prices despite producing fewer carats than some major diamond-producing nations.

She said this also offers a broader lesson for the mining sector, where performance should not be measured by production volumes alone, but also by the value generated from mineral resources.

However, Coussement cautioned that NAMDIA’s approach may not be directly transferable to other mining industries, as each mineral sector operates under different market conditions.

Meanwhile, NAMDIA said the global natural diamond market remained challenging in 2026, adding that it was focused on strengthening its sales strategy and continuing to secure the best possible value for Namibia’s diamonds.

Coussement said Namibia did not need to be the world’s largest diamond producer to stand out internationally, noting that the quality of its diamonds and the prices they command remain important competitive advantages.